Brand Management
30+ years launching new products and developing in-depth marketing plans to build successful brands. Strong background in creating media and sales strategies aimed at targeted demographic and geographic groups. Launched / developed new brands/products for three Fortune 500 companies: National Distillers & Chemical Corp, Wamsutta, PPL Inc.
Market Research & Analysis
Started up and managed market research department for major NYC publishing company. Developed surveys, focus groups for Hershey's, M&M/Mars, Pepsi, Procter & Gamble, Kraft/General Foods, Gatorade and hundreds of other major consumer goods companies. Developed annual State of the Industry Report (SOI) for convenience store industry and U.S. food wholesale distribution markets.
Marketing Communications
25+ years writing brochures, ad copy, speeches, special reports, trends, white papers, promos, articles reaching B2B and consumer audience. Companies include Convenience Store News, U.S. Distribution Journal, Journal of Petroleum Marketing, PPL Inc.
Sales
30+ years experience in Sales for Wamsutta, Raymour & Flanigan and trade publishing. Start-up / launch, sales prospecting and business development for two companies I created, c-store.com and Ebel Marketing Group.
